What does a booked job really cost on each platform?
Lead platforms advertise a cost per lead. But that number hides what you actually spend per job won. Pick your trade and see the honest comparison.
Cost per booked job calculator
See what each platform actually costs you per job won.
HiPages
$450
per booked job
- 10 leads x $90 = $900/mo
- ~22% convert (2 jobs won)
- Each lead sent to ~5 tradies
- No refund if they ghost
- Credits expire unused
Oneflare
$292
per booked job
- 10 leads x $75 = $750/mo
- ~25% convert (3 jobs won)
- +10% commission on every job
- Commission this month: $126
- Total cost: $876/mo
BackOnTools
$7
per booked job
- Flat $59/mo — no extras
- ~80% convert (8 jobs won)
- Exclusive lead — not shared
- Ghost? Credit refunded
- AI books the job while you work
Save $443 per booked job vs HiPages — every month.
Based on 10 leads/mo for a plumber in inner-north Melbourne.
Why "cost per lead" is the wrong number
A $70 lead sounds cheap until you realise only 1 in 5 converts. That puts your real cost at $350 per booked job — before you consider that the same lead went to four other tradies competing for the same customer.
1 in 5
Average HiPages conversion rate. You pay for all 5 leads to win 1 job.
5 tradies
Average number of tradies who receive the same HiPages lead. All bidding against each other.
0% refund
If the customer ghosts, HiPages and Oneflare keep your money. Every time.
Real complaints from tradies on other platforms
Based on public reviews on ProductReview.com.au and Google. These patterns come up again and again.
HiPages
- ×Same lead sold to up to 5 tradies — you compete on price before you speak to the customer
- ×Pay $50-$150 per lead whether the customer hires anyone or not
- ×Credits expire — unused spend is gone
- ×Only ~20% of leads convert to a booked job
- ×No customer deposit means tyre-kickers cost you real money
Oneflare
- ×Lead fee upfront plus 10% commission when you win — you pay twice
- ×Your quote is visible to competitors, pushing you into a race to the bottom
- ×No screening — anyone with a pulse can post a job
- ×Customer can accept your quote then ghost — no penalty for them
- ×AU support is slow and disputes rarely go your way
How BackOnTools removes the waste
Exclusive leads — not shared
When you receive a lead, it goes to you and only you. No competing with four other tradies on the same job the moment the customer clicks request.
$20 customer deposit filters time-wasters
Every customer puts down $20 to post a job. Refundable when they hire someone — but it stops browsing enquiries dead. You only see jobs from people who are ready to book.
Ghost? You get the credit back.
If a customer goes quiet, your lead credit is refunded. You never pay for someone who was never going to hire you.
AI books the job while you're on the tools
The BackOnTools AI receptionist calls and texts the customer on your behalf, confirms the job, and puts it in your calendar. No chasing.
Flat monthly fee — no surprises
One number on your bank statement. No credit top-ups, no per-lead spikes, no commission skimmed off every invoice.
Stop buying leads. Start winning jobs.
First 50 tradies in Thornbury cluster get 3 months free. You pay nothing until month 4.