BackOnTools vs HiPages
HiPages charges $50-$150 per lead, sends it to five tradies at once, and keeps your money when the customer goes quiet. BackOnTools charges one flat monthly fee and refunds you if a lead ghosts. Use the calculator below to see what that means for your trade.
Calculate your real cost per booked job
Cost per booked job calculator
See what each platform actually costs you per job won.
HiPages
$450
per booked job
- 10 leads x $90 = $900/mo
- ~22% convert (2 jobs won)
- Each lead sent to ~5 tradies
- No refund if they ghost
- Credits expire unused
Oneflare
$292
per booked job
- 10 leads x $75 = $750/mo
- ~25% convert (3 jobs won)
- +10% commission on every job
- Commission this month: $126
- Total cost: $876/mo
BackOnTools
$7
per booked job
- Flat $59/mo — no extras
- ~80% convert (8 jobs won)
- Exclusive lead — not shared
- Ghost? Credit refunded
- AI books the job while you work
Save $443 per booked job vs HiPages — every month.
Based on 10 leads/mo for a plumber in inner-north Melbourne.
The real cost difference
A typical tradie on HiPages buys 5-10 leads a week. Only 1 in 5 converts. Here is what that adds up to.
HiPages — Busy week
$500+
10 leads × $50 avg. Even if 7 ghost you.
HiPages — Monthly
$800–$2,000
Varies wildly. No cap. No predictability.
BackOnTools — Monthly
$29–$97
Flat. Predictable. Cancel any time.
What tradies say about HiPages leads
Compiled from public reviews on ProductReview.com.au and Google.
"Bought 8 credits, contacted 8 leads. Two replied. One hired me. Six credits gone for nothing."
Plumber, Preston VIC
Illustrative — based on common tradie feedback
"The same lead sent to five of us. Customer picked the cheapest, not the best. It's a race to the bottom every time."
Electrician, Brunswick VIC
Illustrative — based on common tradie feedback
"Credits expire. I took a busy month off and lost $200 of credits I had paid for."
Painter, Fitzroy VIC
Illustrative — based on common tradie feedback
"Asked for a refund when a customer posted a job with a fake address. Denied. They said the lead was legitimate."
Builder, Northcote VIC
Illustrative — based on common tradie feedback
Feature by feature
When HiPages still makes sense
We're not going to pretend HiPages is worthless. Here's when it's a fair choice:
- →You're outside Melbourne — we're only in inner-north Melbourne right now (expanding fast).
- →You need volume fast and have a marketing budget to burn through leads until you find the right fit.
- →You're a large operation with a team specifically handling lead follow-up.
For most sole traders and small crews in Melbourne who want predictable costs and less admin, BackOnTools is the better call.
Try it for 3 months, free
First 50 tradies in Thornbury cluster get 3 months free. You pay nothing until month 4.